11/3/2023 0 Comments Igtv portrait vs landscape![]() You can also opt to post previews or make your video visible on Facebook. Hit 'Next' once you are happy.Īdd a title and description before hitting post. In that case, simply upload an image from your camera roll to accompany the video instead. ![]() You can use the slider to pick a frame from the video but there is a good chance it will not look right. With the shift to horizontal, the cover image for the video will still remain vertical when appearing in your profile and on the IGTV menu. Click '+' to select a video to upload, and hit 'Next'. To upload your horizontal video, jump into the app and hit the IGTV button on the top right-hand side of the homepage. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure””ĭoes it change much for uploading content onto IGTV? Not really, as it is not different to uploading vertical content, but there are some things to bear in mind.Īt, .uk, we thought we would jog your memory on how to get horizontal content onto IGTV and the things to look out for. The launch and subsequent rethinking should serve as a lesson. Will we defy best practices to stay ahead of the curve? Or will this innovation prove useful only for entertainment? And will that change the purpose of the IGTV platform all together? The debate may never end.Earlier this month, Instagram announced that its video platform IGTV will be supporting horizontal video content, after much hype around the virtues of vertical content. Although I’m sure that content creators will enjoy the update, I’m interested to see what this could provide in strategic planning for marketers. I’m less likely to go back and find the smaller piece of landscape content, and reopen it in horizontal frame.īut hey, that’s just me. It’s the position that works best when I’m moving, and it allows for me to feel more confident to pause the piece of content and come back to it again when I’m stationary. Holding my phone vertically is more comfortable. And it has to be at LEAST 10-15 minutes in length. Personally, if I’m turning my phone for landscape view, I’m committing to whatever piece of content I’m about to watch. The first obvious reason is because now, IGTV will have to train users to turn their phone, a move not often made for quick consumption. And if I’m thinking strategically, I might have to play devil’s advocate and say this may not prove the same engagement as vertical frame. This new flexibility certainly makes room for more creative content, and could possibly drive more creators to the platform. IGTV users can turn their phones sideways to view the piece of content in full-screen. ![]() So how did IGTV combat the loss of real estate that comes with horizontal frames? A problem that reportedly influenced the switch to allow landscape videos on the platform. On a smaller scale, content creators may feel a limitation in creativity. So producers reshoot for social, taking up time and more importantly, money. Often times, tv spots can’t simply be cropped in order to fit vertical frame, as much of the set is distorted, cut out, or appears limited in value. This format sounds ideal, but what limitations do vertical videos hold? The user would be most influenced to pause in their scroll and observe the piece of content. It allows the piece to hold almost all of the screens view on most phones, making no room for distraction of other content. Thus, creating content in vertical format. For content creators and businesses alike, it would be best to take advantage of all the possible real estate on the consumers screen. So naturally, you consume your content in the same position. This is, of course, assuming you own a smartphone. If you’re like me, you commonly hold your phone vertically. Let’s talk about the pros and cons of both horizontal and vertical video on IGTV, and how this update in social media could be both beneficial and disadvantageous. But for the purpose of this blog post, I’d like to hold a debate… with myself. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. IGTV has taken on a new design that now allows you to upload videos in landscape format.
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